Software built from the scattered inbox, not the boardroom.

Simu was founded in Opa-locka, Florida after watching a small creative studio lose track of which client was waiting on what, spread across six different inboxes and a shared spreadsheet. We build the systems that put it all in one place.

How we think about the work

A great deliverable that arrives late because nobody tracked the deadline is still a late deliverable. Every system we build assumes a client relationship has a status, a next step, and an invoice — and all three should be visible in one place.

Who we build for

Photographers, copywriters, editors, designers, and other creator businesses and digital service providers running solo or with a small team — practices that have outgrown a shared spreadsheet but don't need enterprise agency software built for hundred-person firms.